Over many years in the marketing trenches, I’ve learned some hard lessons while managing new website builds and massive overhauls. You don’t have to make the same mistakes I’ve witnessed. I’ve distilled my experience into 10 red flags to watch for as you review proposals and portfolios. These warning signs cover everything from planning to backend development, giving you a well-rounded perspective on potential pitfalls.

A comparison of AI content tools ChatGPT and Claude reveal the strengths of both for brand voice analysis and ideation. Read this article to learn how you can boost your content team’s productivity.

A content audit measures and reports on various dimensions of content quality. In this article we’ll define the content audit in more detail and discuss the typical components.

Content is more than just words on a screen; it’s a bridge connecting your brand with your audience. Assessing its quality ensures that bridge is sturdy, inviting, and leads to a rewarding journey. So how do you measure content quality? In this article, we’ll present 10 dimensions you should consider.