GPT-4 vs Claude 2.1: Which AI Content Tool Is Best for Brand Voice Analysis and Ideation?
The Value of AI Content Tools in Brand Voice Analysis Veterans in brand marketing and content marketing know how crucial yet challenging it is to develop a brand voice that genuinely resonates with your audience. The sheer noise in the modern marketplace means thoughtful strategy is more important than ever when aiming to connect authentically. […]
Conducting a Content Audit: A Framework and Template
You may recall our previous post about the dimensions of content quality, and it has likely left you pondering the next practical step: measuring and reporting on those dimensions. The short answer: a content audit. Without this crucial process, strategizing to fill content gaps and mend shortcomings becomes quite the challenge. But before we delve […]
How To Assess Content Quality
If you’re reading this post, perhaps you have concerns about the quality of your brand’s existing content — or, maybe you’re considering hiring or contracting with someone to generate new content. If you’re not a content expert, but you’re on the hook for ensuring quality content for your brand, you need an objective path forward. […]
Benefits of Managed AI Content Marketing
In the dynamic world of content marketing, producing high-quality content efficiently is crucial. As a content leader and early adopter of AI tools, I have a front-row seat to the game-changing combination of human creativity and artificial intelligence. This post delves into the nuanced and exciting realm of managed AI content and its revolutionary impact […]